My current readings in April 2020

The new website starts here!  Let’s see where it takes me


The two books I am reading currently, or better to say, listen to them on Audible


Contagious by Jonah Berger explains extremely well, why some things STICK while others don’t.

The explanation of concepts of

    • Scarcity
    • Positive and negative emotions and
    • Arousal

as a matter to increase sharing is helping to understand many things better in this social media world.

A clear recommendation!


My favorite novelist’s early memoir lets us explore not only how and why he went running. 

Murakami takes us back to his early times, when he wins a prize that he never expected, sending the manuscript of Pinball1973 without a copy, and many more anecdotes for his fans.  His time as a bar owner in Tokyo in the 70s and his tendency to prefer being alone.

I will take the audible book for my recently resumed morning running with Apple Watch and my favorite training app iSmoothRun.  More soon.